COVID-19 was the backdrop to the story of the SDM 100 companies in 2020. Despite the uncertainty and challenges it presented, however, the top security dealers held their own, and some even thrived, finding new paths and opportunities.
If there is one word that could describe 2020, both in life and for the top 100 security dealers, it is unpredictable. Following several years of growth — and a very strong 2019 — SDM 100 companies found themselves on slippery ground beginning in March 2020 with the onset of the COVID-19 pandemic. It is hardly surprising this year that, when asked for their “most significant accomplishment” many wrote a variation of, “We survived.”