2024 Industry Forecast: Back to Business as Usual?
With the pandemic and supply chain issues both mostly in the rear-view mirror, security dealers and integrators are returning to “normal” and focusing the more typical challenges such as the economy, increasing sales, competing effectively and generating more RMR.
The 2024 SDM Industry Forecast Study (a report published every year since 1982), in addition to the opinions of an industry panel made up of four security dealer and integrator companies of varying sizes and geographic locations, shows a group of industry professionals looking at a more familiar landscape than the past few pandemic and post-pandemic years. While still concerned about what the economy may or may not do in 2024, they seem confident in their ability to weather that as the security industry has many times before.
Respondents to this year’s Industry Forecast, published in January but conducted in November 2023, are realistic about 2024, with predicted expectations changing little from the past year. This year’s report has 58 percent of respondents expecting an increase, with 35 percent predicting revenues will stay the same and 7 percent predicting a decrease, essentially unchanged from last year’s report.