As the security and smart home market continues to evolve at a rapid pace, the convergence of technology and security has sparked a surge in innovative products and services, each promising enhanced safety, convenience and peace of mind. In the face of this ever-expanding landscape, customers are seeking guidance to navigate the complexities of the market and make informed decisions for their homes and businesses.

Security providers, large and small, face a daunting task of helping customers sort through all of the offers and marketing din. Success in delivering a positive outcome for the customer will largely determine their own fate in the hyper-competitive marketplace.